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Why Small Organizations Mean Big Business
Posted by nick_niesen on October 28th, 2010
In the movie "You've Got Mail", the sub-plot aside from the love angle is that the heroine (played by Meg Ryan) was forced out of business when the big-time bookstore owner (played by Tom Hanks) moved into town.
Meg's character owned a quaint little bookstore which she inherited from her mother. Although the prices of her books were a little steep [url=http://www.cheapacmilanjerseys.com/carlos-bacca-jersey/]Cheap Carlos Bacca Jersey[/url] , she makes up for it in service. She packs the books in a specialized bag, and she knows all of her customers by name.
Tom's character, on the other hand, moved into town to build a branch of a big chain-bookstore which offered discounted prices and a huge building, as compared to Meg's little bookshop on one corner of the town's streets.
In the end [url=http://www.cheapacmilanjerseys.com/antonio-donnarumma-jersey/]Cheap Antonio Donnarumma Jersey[/url] , Meg was forced out of business because her customers went to Tom's monstrous bookshop.
Nowadays, this situation will not hold true anymore.
More and more small organizations are paving the way and giving big businesses a shot of their own medicine.
In the movie, the reason why Meg Ryan was forced out of business is because she cannot profit anymore. Her prices are steep as compared to the other big business' discounted rates.
Her only edge is that she gives personal service, she knows her customers by name and she has a very small staff, about 2 or 3 employees.
As a small organization you may turn around and have these qualities as your edge to compete against the big sharks in business.
Here are some tips on how you can hold your own against a big business:
1. Small businesses have big competition.
This means that you need to know how to survive out there.
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Here are some tips on how you can survive the big competition:
>Keep your business alive.
When it seems as if your cash flow is in a downward slope, keep a tight rein on your budget.
Do not spend on unnecessary business purchases and always balance your books.
If you are one to buy on impulse or if you are the type to listen to those who sweet-talk you into purchasing "necessary" items, control yourself.
Get a second and third opinion if possible, as these impulsive buys may lead to the end of your small organization.
>Do not be afraid to seek professional help.
The fall of most small businesses start with decisions on problems which are not carefully analyzed.
Although you think that you already have a contingency plan, make sure that you have foreseen the results of a certain business decision.
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